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Stonehouse et al. (2004)Management > Global Strategic Management > Lectures > Independent Research > Stonehouse et al. > The Drivers > Resource-based approach > The Resources > The macro-environment > global/transnational strategy > Global strategies > Strategies - generic/competitive
Strategies - Generic/Competitive positioningPorter (1985) devised a set of generic strategies, arguing that competitive advantage depends on a best selection of templates, including cost leadership, differentiation and focus.
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